Callback Campaign Reports
Last updated
Was this helpful?
Last updated
Was this helpful?
This section describes the basic functionalities of callback campaign reports, which you can find from the Callback Simulator > menu.
To view the details of a callback campaign report, navigate to the Callback Simulator > Campaign Manager menu. Then, select the Instance button for the campaign you want to review, and click on Action followed by View Report.
The Summary provides a brief synopsis of the callback scenario and options for further action.
Download Report
A .xlsx format version of the callback campaign report is available for download by clicking the Download Report button.
Resend Campaign
Resend the callback scenario to the same target user group with the same settings by clicking the Resend Campaign button.
This section provides the opportunity to display the results of the campaign in a useful pie chart presentation.
No Response
The number and percentage of target users who did not take any action in response to the callback email.
Opened Email
The number and percentage of target users who opened the callback email
Called Back
The number of target users who called the simulation phone number listed on the simulation email.
Entered Digits
The number of target users who submitted their credentials on the call.
Target Users
The total number of users selected to receive the callback campaign email.
Campaign Lifetime
The date and time the callback campaign will be terminated. No additional data will be processed in the callback report after the expired date.
Languages
Language used in the callback scenario.
Delivery Start - End
The date and time the campaign was started and was/will be ended to complete sending the email to all selected users.
Duration
It shows how long it took to send the campaign email to all selected users.
Delivery Status
This section displays general information about the content of the callback scenario. If you selected multiple scenarios, you can switch between them to preview.
Name
Name of the callback scenario.
Difficulty
Difficulty level of the callback scenario (easy, medium, hard)
Language
Language used in the callback scenario.
This section displays details of the sender’s name, the difficulty level, and the callback scenario type sent to the target users.
You can preview the email template design of the callback scenario sent to the target users by clicking on the Preview button.
The difficulty, AI language or callback voice steps of the callback scenario sent to the target users are displayed here.
You can preview the callback template design of the callback scenario sent to the target users by clicking on the Preview button.
This section displays the information of the target users who opened the callback campaign email.
First Name
First name of the target user
Last Name
Last name of the target user
Email Address
Email address of the target user
Department
Department of the target user
Last Opened
Date and time a target user last opened the callback email
Times Opened
Number of times a target user opened the callback email
Action
The Resend button allows you to resend the same callback email.
The Details option shows the date and time a user opened the callback email, the user agent, browser information, geolocation, IP information, and other information.
This section provides details of the target users who called the phone number back listed on the callback simulation email.
First Name
First name of the target user
Last Name
Last name of the target user
Email Address
Email address of the target user
Department
Department of the target user
Scenario Name
Name of the callback scenario that is sent to user
Last Caller ID
The simulation phone number that is selected for the callback campaign.
Last Called Back
Last date and time that the user called back the phone number listed on the callback simulation email.
Times Called Back
Number of times the user called back the phone number listed on the callback simulation email.
Action
The Resend button allows you to resend the same callback email.
The Details option shows the date and time a user opened the callback email, the user agent, browser information, geolocation, IP information, and other information.
This section displays details of a target user who submitted data on the phone call.
First Name
First name of the target user
Last Name
Last name of the target user
Email Address
Email address of the target user
Department
Department of the target user
Last Caller ID
The simulation phone number that is selected for the callback campaign.
Last Entered Digits
Last date and time that the user submitted credentials on the phone call.
Times Entered Digits
Number of times that the target user submitted data on the phone call.
Action
The Resend button allows you to resend the same callback email.
The Details option shows the date and time a user opened the callback email, the user agent, browser information, geolocation, IP information, and other information.
This section displays the details of target users who did not take any action in response to the callback email.
First Name
First name of the target user
Last Name
Last name of the target user
Email Address
Email address of the target user
Department
Department of the target user
Scenario Name
Name of the callback scenario that is sent to user
Email Send Date
Date and time that the callback email was sent to the target user
Action
The Resend button allows you to resend the same callback email.
This section provides details of target users who reported callback emails using the phishing reporter add-in.
First Name
First name of the target user
Last Name
Last name of the target user
Email Address
Email address of the target user
Department
Department of the target user
Scenario Name
Name of the callback scenario that is sent to user
Last Reported
Date and time when a user reported the callback email using the phishing reporter add-in.
Times Reported
Number of times that a user reported the callback email using the phishing reporter add-in.
Action
The Resend button allows you to resend the same callback email.
The Details option shows the date and time a user opened the callback email, the user agent, browser information, geolocation, IP information, and other information.
This section provides a summary report of the delivery of the callback email to the target users.
First Name
First name of the target user
Last Name
Last name of the target user
Email Address
Email address of the target user
Department
Department of the target user
Date Last Send
Last date and time that the callback email sent to user.
Delivery Status
Status of the callback email sent to the target user
In Queue = The callback email is in the queue to be sent.
Successful = The callback email was sent successfully.
Error = An error occurred in the delivery of the callback email.
Cancelled = This user was eliminated as a target for this callback campaign.
Action
The action buttons:
The Resend button allows you to resend the same callback email.
The Details button to see the detailed email delivery status.
In callback campaign reports, Human Activity refers to real actions taken by users, such as opening emails. In contrast, Bot Activity represents automated interactions triggered by email security systems, spam filters, or sandboxing tools. These bots scan emails and follow links as part of their protective duties—sometimes even before users see the message.
Bot activity may appear in the Opened section of the report. For example, if a security system opens an email to analyze it, or clicks a link inside of the email to test the destination, these actions may be captured and flagged as bot interactions.
To ensure accurate reporting, the platform automatically detects and labels such activity based on predefined detection rules. Any record classified as Bot Activity will carry a special tag and can be excluded from the view by clicking the “Hide Bot Activity” button. Admins can also hover over the info (ⓘ) icon in the Activity Type column to see which rule was triggered.
The detection rules are:
A1 – Unusual User-Agent Interacted: Triggered when an atypical or suspicious user-agent (browser identifier) is detected.
A2 – Honeypot Link Reused: The hidden callback phishing simulation link inside of the email clicked multiple times by the same IP and user-agent within 5 minutes—indicating automation.
A3 – Same-Second Activity Spike: Multiple activities occurred at the exact same time, which is unlikely for human users.
A4 – Stop Bot Activity Challenge Failed:
A4.1 – The callback phishing simulation link was clicked, but the invisible browser javascript challenge was not passed.
A4.2 – The browser failed to load required scripts that a real user’s browser would normally execute.
If customers see several entries marked as Bot Activity, it typically means that their security tools pre-screened the callback simulation links inside of the callback email. To evaluate real user behavior, they should filter the report by Activity Type or use the “Hide Bot Activity” toggle. For better accuracy in future callback simulations, they may consider whitelisting Keepnet domains to reduce interference from automated systems.
By filtering out bot noise, organizations gain a clearer understanding of true user actions and risk levels.
This tutorial describes the basic functionalities of callback campaign reports.
Out of the total number of chosen users, it displays how many of them successfully received the campaign email and how many did not. Please go to menu to see more information.