> For the complete documentation index, see [llms.txt](https://doc.keepnetlabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-targeted-scalable-approach.md). # The Targeted, Scalable Approach The Targeted Approach is ideal for organisations that want to **focus on specific threats or high-risk areas**. With this method, you choose exactly which scenarios to send, giving you complete control over your campaign content and timing. You can run campaigns in one of two ways: 1. **Distribute scenarios across your target group** * Distribute several specific scenarios to employees at the same time. * Ensures variety while keeping campaigns focused on key threats. 2. **Pre-schedule a campaign for the year** * Select all scenarios you want to use in advance. * Run them monthly (e.g., scenario 1 in month 1, scenario 2 in month 2, etc.). * Saves time by automating the campaign while ensuring full coverage of targeted threats. **Key benefits:** * **Focused impact:** Target high-risk employees or departments with scenarios that matter most. * **Industry-relevant exposure:** Ensure every employee has experienced and seen examples of the most common phishing threats in your industry — for example, DocuSign, Microsoft notifications, or reset password scams — so your team recognises these threats in real life while you collect valuable response data. * **Actionable insights:** Collect data on responses to specific threats, helping to prioritise training and awareness efforts. **Getting started:** {% embed url="" %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-targeted-scalable-approach.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.