The Targeted, Scalable Approach

The Targeted Approach is ideal for organisations that want to focus on specific threats or high-risk areas. With this method, you choose exactly which scenarios to send, giving you complete control over your campaign content and timing.

You can run campaigns in one of two ways:

1. Distribute scenarios across your target group

   • Distribute several specific scenarios to employees at the same time.

   • Ensures variety while keeping campaigns focused on key threats.

2. Pre-schedule a campaign for the year

   • Select all scenarios you want to use in advance.

   • Run them monthly (e.g., scenario 1 in month 1, scenario 2 in month 2, etc.).

   • Saves time by automating the campaign while ensuring full coverage of targeted threats.

Key benefits:

• Focused impact: Target high-risk employees or departments with scenarios that matter most.

• Industry-relevant exposure: Ensure every employee has experienced and seen examples of the most common phishing threats in your industry — for example, DocuSign, Microsoft notifications, or reset password scams — so your team recognises these threats in real life while you collect valuable response data.

• Actionable insights: Collect data on responses to specific threats, helping to prioritise training and awareness efforts.

Getting started: