# The Randomised, Relevant Approach The Randomised Approach is ideal for organisations looking to raise awareness broadly while collecting meaningful data on employee responses. Each employee receives a unique, randomly selected scenario from categories you’ve chosen, keeping campaigns relevant to their role or department. You can automate campaigns to run **weekly, bi-weekly, monthly, or quarterly**, keeping your approach scalable without additional manual work. This ensures you consistently gather data on how employees respond to phishing threats, **without the risk of employees alerting each other**. **Key benefits:** * **Broad awareness:** Employees receive different scenarios from selected categories, making training realistic and engaging. * **Scalable:** Automate campaigns across the organisation without extra administrative effort. * **Data-driven:** Collect consistent insights into employee behaviour to inform future campaigns. ## **Video Tutorial:** {% embed url="" %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-randomised-relevant-approach.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.