🎯Campaign Strategy Guide

This section explains how to structure phishing awareness campaigns using Keepnet. It introduces three approaches — Randomised, Targeted, and The Blend — showing how each helps you:

• Deliver relevant scenarios to employees

• Scale campaigns efficiently

• Collect meaningful data on how employees respond to phishing threats

To help you hit the ground running, our Customer Success team has hand-picked the most popular and effective phishing campaigns. These examples give you tried-and-tested inspiration to build an engaging programme that develops employee awareness from day one.

You can explore each approach in detail using the links below, including step-by-step guidance and tutorial videos for setting up campaigns:

• Randomised Approach →

• Targeted Approach →

• The Blend →

Quick visual summary:

Approach	Key Feature	Benefit
Randomised	Unique, randomly selected scenarios	Capture realistic employee responses while preventing alerting
Targeted	Specific scenarios selected for impact	Focus on high-risk areas and key threats
The Blend	Combination of both approaches	Broad awareness plus targeted focus on critical users and departments

Use this page as your starting point to decide which approach works best for your organisation and to access tutorials for each campaign type.