# Campaign Strategy Guide

This section explains how to structure phishing awareness campaigns using Keepnet. It introduces three approaches — **Randomised, Targeted, and The Blend** — showing how each helps you:

* Deliver relevant scenarios to employees
* Scale campaigns efficiently
* Collect meaningful data on how employees respond to phishing threats

To help you hit the ground running, our Customer Success team has **hand-picked the most popular and effective phishing campaigns**. These examples give you tried-and-tested inspiration to build an engaging programme that develops employee awareness from day one.

You can explore each approach in detail using the links below, including step-by-step guidance and tutorial videos for setting up campaigns:

* [Randomised Approach →](https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-randomised-relevant-approach)
* [Targeted Approach →](https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-targeted-scalable-approach)
* [The Blend →](https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-blend)

**Quick visual summary:**

| Approach   | Key Feature                            | Benefit                                                               |
| ---------- | -------------------------------------- | --------------------------------------------------------------------- |
| Randomised | Unique, randomly selected scenarios    | Capture realistic employee responses while preventing alerting        |
| Targeted   | Specific scenarios selected for impact | Focus on high-risk areas and key threats                              |
| The Blend  | Combination of both approaches         | Broad awareness plus targeted focus on critical users and departments |

Use this page as your starting point to decide which approach works best for your organisation and to access tutorials for each campaign type.