> For the complete documentation index, see [llms.txt](https://doc.keepnetlabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide.md).

# Campaign Strategy Guide

This section explains how to structure phishing awareness campaigns using Keepnet. It introduces three approaches — **Randomised, Targeted, and The Blend** — showing how each helps you:

* Deliver relevant scenarios to employees
* Scale campaigns efficiently
* Collect meaningful data on how employees respond to phishing threats

To help you hit the ground running, our Customer Success team has **hand-picked the most popular and effective phishing campaigns**. These examples give you tried-and-tested inspiration to build an engaging programme that develops employee awareness from day one.

You can explore each approach in detail using the links below, including step-by-step guidance and tutorial videos for setting up campaigns:

* [Randomised Approach →](/next-generation-product/customer-success/campaign-strategy-guide/the-randomised-relevant-approach.md)
* [Targeted Approach →](/next-generation-product/customer-success/campaign-strategy-guide/the-targeted-scalable-approach.md)
* [The Blend →](/next-generation-product/customer-success/campaign-strategy-guide/the-blend.md)

**Quick visual summary:**

| Approach   | Key Feature                            | Benefit                                                               |
| ---------- | -------------------------------------- | --------------------------------------------------------------------- |
| Randomised | Unique, randomly selected scenarios    | Capture realistic employee responses while preventing alerting        |
| Targeted   | Specific scenarios selected for impact | Focus on high-risk areas and key threats                              |
| The Blend  | Combination of both approaches         | Broad awareness plus targeted focus on critical users and departments |

Use this page as your starting point to decide which approach works best for your organisation and to access tutorials for each campaign type.


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