> For the complete documentation index, see [llms.txt](https://doc.keepnetlabs.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-blend.md). # The Blend The Blend Approach combines the strengths of both the Randomised and Targeted methods, giving organisations a **balanced, scalable, and highly effective phishing awareness programme**. With this approach, you run: 1. **Monthly randomised campaigns** * All employees receive unique, randomly selected scenarios from categories you choose. * Keeps awareness broad and realistic while preventing employees from alerting each other. 2. **Quarterly targeted campaigns** * Focus on high-risk users, departments that need extra awareness, or key functions such as **HR, Finance, and IT**. * Ensure everyone in these groups experiences and sees examples of the most relevant phishing threats for their role. **Key benefits:** * **Comprehensive coverage:** Combines broad awareness with focused attention on high-risk areas. * **Scalable:** Automate randomised campaigns while scheduling targeted campaigns at key intervals. * **Industry-relevant exposure:** Employees see the most common phishing threats in your industry — for example, DocuSign, Microsoft notifications, or reset password scams — reinforcing recognition and response skills. * **Actionable insights:** Collect detailed data on both general employee behaviour and responses from high-risk groups to prioritise further training and interventions. **Getting started:** {% embed url="" %} {% embed url="" %} ### FAQs --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://doc.keepnetlabs.com/next-generation-product/customer-success/campaign-strategy-guide/the-blend.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.